You Can Write!: The Inside Scoop on Publishing Your Nonfiction Book

You Can Write!: The Inside Scoop on Publishing Your Nonfiction Book Review

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You Can Write!: The Inside Scoop on Publishing Your Nonfiction Book Feature

“Your advice is great!”—Kristine M. Clerkin, Vice President, Houghton Mifflin

“What a great resource this is. May you reach out and touch all those aspiring writers out there who need a good reality check!”—Caroline Pincus, freelance editor and former senior editor, HarperSanFrancisco

What does it REALLY take to get published?

This comprehensive, no-nonsense guide written by the founders of the award-winning website, YouCanWrite.com, gives you the inside scoop on everything you need to know to move your book from idea to publishable project.

Filled with practical, realistic yet compassionate advice and insights, You Can Write! illuminates the secrets of:

• The publishing business: How agents and editors make decisions, what they’re looking for, and how you can learn to deal with them successfully.
• Query letters: Why first impressions are supremely important, and what your query letter must do to attract enthusiastic literary agent and editor attention.
• Book proposals: Why they are essential, and what it takes to create a compelling proposal that sells your book idea. Includes one full model proposal of a published book to help you create yours.
• Literary agents: Why you do or do not need one, what they do, what you can expect, and how to approach them successfully.
• Your author résumé: Why your profile as an author—your expertise, your experience, and your track record—is more important than ever, and how you can enhance yours.

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Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies

Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies Review

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Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies Feature

"Jump the Curve" will show how exponential trends in eight areas - computers, data storage, bandwidth, software development, gene sequencing, robotics, nanotechnology, and the advance of knowledge itself - are transforming the global economy and altering our future. The book then proceeds in a easy-to-understand (non-technical) style to describe the eight essential elements that business executives and their organisations can - and must - incorporate into their planning in order to deal with today's explosive and emerging economy including: leveraging today's technology to meet tomorrow's needs; developing counter-intuitive thought skills; tapping into the power of diversity; and, "Learning to unlearn."While scores of books from "The World is Flat" to "The Tipping Point" have done excellent jobs of explaining the effect of accelerating technologies, "Jump the Curve" defines the nature of technological change itself and shows readers how they, and their organisations can benefit from the knowledge.

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Review

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Feature

How to turn intellectual property into an indispensable source of competitive advantage

Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. They’ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.

This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.

The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.

Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.

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Time Out 1000 Books to Change Your Life (Time Out Guides)

Time Out 1000 Books to Change Your Life (Time Out Guides) Review

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Time Out 1000 Books to Change Your Life (Time Out Guides) Feature

Who can talk more authoritatively about the importance of books than the people who create and critique them? In this thoughtful collection, major writers and critics discuss the books that changed their lives and offer informed suggestions for titles that might do the same for others. Organized around themes inspired by Shakespeare's "Seven Ages of Man," the book covers a diverse array of subjects and includes classic to contemporary fiction and nonfiction, as well as graphic novels. Serious yet accessible survey essays are complemented by top ten lists chosen by Time Out's unrivalled team of critics. The book also includes fact boxes perfect for dipping, along with brief, autobiographical "Reading Experience" pieces by famous readers and writers. Designed as both a reference and an entertaining read, the book includes commissioned illustrations, photographs, and vintage book jacket images.

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Getting Your Way: Strategic Dilemmas in the Real World Review

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Getting Your Way: Strategic Dilemmas in the Real World Feature

Getting other people to do what we want is a useful skill for anyone. Whether you’re seeking a job, negotiating a deal, or angling for that big promotion, you’re engaged in strategic thought and action. In such moments, you imagine what might be going on in another person’s head and how they’ll react to what you do or say. At the same time, you also try to pick the best way to realize your goals, both with and without the other person’s cooperation. Getting Your Way teaches us how to win that game by offering a fuller understanding of how strategy works in the real world.

 

As we all know, rules of strategy are regularly discovered and discussed in popular books for business executives, military leaders, and politicians. Those works with their trendy lists of pithy maxims and highly effective habits can help people avoid mistakes or even think anew about how to tackle their problems. But they are merely suggestive, as each situation we encounter in the real world is always more complex than anticipated, more challenging than we had hoped. James M. Jasper here shows us how to anticipate those problems before they actually occur—by recognizing the dilemmas all strategic players must negotiate, with each option accompanied by a long list of costs and risks. Considering everyday dilemmas in a broad range of familiar settings, from business and politics to love and war, Jasper explains how to envision your goals, how to make the first move, how to deal with threats, and how to employ strategies with greater confidence.

 

Alexander the Great, Genghis Khan, Rosa Parks, Hugo Chávez, and David Koresh all come into play in this smart and engaging book, one that helps us recognize and prepare for the many dilemmas inherent in any strategic action.

 

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High Visibility: Transforming Your Personal and Professional Brand

High Visibility: Transforming Your Personal and Professional Brand Review

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High Visibility: Transforming Your Personal and Professional Brand Feature

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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Shockproof: How to Hardwire Your Business for Lasting Success

Shockproof: How to Hardwire Your Business for Lasting Success Review

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Shockproof: How to Hardwire Your Business for Lasting Success Feature

Reinvent your company to deliver sustained profitable growth.

As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're implemented-often deliver only short-term positive impact or cause more pain than the preexisting condition.

Returning to competitive health and profitability in the face of economic downturns requires a dynamic realignment of business strategies, organizational design, and talent management. Based on timely research conducted by Axiom Consulting Partners, Shockproof empowers and enables business leaders, owners and managers to make and maintain the necessary connection between strategies and organization to achieve sustainable performance.

• Create an agile business that can rapidly reinvent itself as business conditions change

  
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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Review

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Feature

REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy

"Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone

"Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext

"A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC

"The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization

“"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory

What is a Wikibrand?

It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:

• ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
• CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
• BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
• MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing

Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.

You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.

This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com

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Talent : Making People Your Competitive Advantage

Talent : Making People Your Competitive Advantage Review

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The source of competitive advantage has shifted in many organizations from reliability to innovation and flexibility. But what does it take for an organization that innovates to then manage effectively? In this follow-up to Built to Change, Ed Lawler argues that it is a combination of the right structure and the right people. First, organizations must decide what structure they are: are you a high-involvement organization that has products and services that require a high level of coordination and cooperation among employees? Or do you have a more global competitor structure in which you are constantly bringing in new talent and technological expertise? Are you a mixture of both? Lawler outlines the unique human capital strategy for each approach, shows what it looks like in action, and provides the foundation and tools for creating competitive and innovative organizations.

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The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets Review

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The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets Feature

Steve Sashihara's latest book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. The Optimization Edge quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.

Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization to make time-sensitive, complex decisions that drive up market share and profitability.

"For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."

The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way. 

The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.

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