Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow

Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow Review

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“The stocks that generate the most spectacular return are small companies that become big companies. My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.”

Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts.

Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: great people, leading product, huge potential, and predictability.

Ironically, while the opportunities for outsized returns for investors lie in identifying early-stage growth companies, large investment banks are driven by the economics of trading volume and therefore generally ignore the stars of tomorrow. If you are looking to invest in tomorrow’s winners it’s unlikely you will find them by reading Wall Street research. Mainly, Wall Street is focused on reporting on companies everybody already knows about.

Coincidentally, to identify and invest in tomorrow’s stars, you are unlikely to be battling Wall Street’s finest—they aren’t there.

Throughout the book Moe includes interviews with some of the biggest names in business—from Howard Schultz and Bill Campbell to Vinod Khosla and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. For Wall Street insiders and individual investors alike, Finding the Next Starbucks is an indispensable guide to spotting growth opportunities.

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Review

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Feature

How to turn intellectual property into an indispensable source of competitive advantage

Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. They’ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.

This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.

The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.

Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.

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Read This Next: 500 of the Best Books You'll Ever Read

Read This Next: 500 of the Best Books You'll Ever Read Review

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Read This Next: 500 of the Best Books You'll Ever Read Feature

Ever been betrayed by a pretty cover and a pair of alluring blurbs?

Rest assured: Read This Next will never hurt you. The 500 book recommendations contained within these pages have all been carefully vetted and approved by two literary professionals with discerning taste and witty wit. Arranged into delightful thematic lists, these suggestions cover the best of literature high and low, from page-turning classics to mind-expanding fluff; from murder mysteries and post-apocalyptic visions to historical fiction and bathroom books. Each book is paired with deeply insightful, deeply hilarious discussion questions, perfect for book groups or for readers who just enjoy talking to themselves.

In a world where so many books disappoint— robbing you of your time and money, promising more than they can deliver—Read This Next is the wickedly smart, faithful, and attractive partner you’ve always dreamed would bring you true and lasting reading happiness.

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