Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing)

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing) Review

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Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing) Feature

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Review

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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property Feature

How to turn intellectual property into an indispensable source of competitive advantage

Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. They’ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.

This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.

The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.

Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.

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Modeling Chemical Systems Using Cellular Automata

Modeling Chemical Systems Using Cellular Automata Review

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Modeling Chemical Systems Using Cellular Automata Feature

Molecular Modeling using Cellular Automata provides a practical introduction to an exciting modeling paradigm for complex systems. The book first discusses the nature of scientific inquiry using models and simulations, and then describes the nature of cellular automata models. It then gives detailed descriptions, with examples and exercises, of how cellular automata models can be used in the study of a wide variety chemical, physical, and biochemical phenomena. Topics covered include models of water itself, solution phenomena, solution interactions with stationary systems, first- and second-order kinetic phenomena, enzyme kinetics, vapor-liquid equilibrium, and atomic and molecular excited-state kinetics. The student experiences these systems through hands-on examples and guided studies, and there is room for further original experimentation using the accompanying computer program (on CD Rom).

This book is the first of its kind: a textbook and a laboratory manual about cellular automata modeling of common systems in chemistry. It is not only a text, but includes a CD Rom which allows readily-assimilated, real-time experience with the methodology and practice of cellular automata simulations. The book is designed to be used as a text in undergraduate courses dealing with complex systems and/or as a computational supplement to laboratory courses taught at the undergraduate level.

The book includes:

- Compact descriptions of a large variety of physical and chemical phenomena

- An accompanying program (CD) for the study of these phenomena

- Illustrative examples of simulations, with exercises for further study

- An instructor's manual for use of the program

The book will be of great value in undergraduate courses in chemistry, physics, biology, applied mathematics, and bioinformatics, and as a supplement for laboratory courses in introductory chemistry, organic chemistry, physical chemistry, medicinal chemistry, chemical engineering and other courses dealing with statistical and dynamic systems. It allows the exploration of a wide range of dynamic phenomena, many of which are not normally accessible within conventional laboratory settings due to limitations of time, cost, and experimental equipment.

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Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)

Measure What Matters to Customers: Using Key Predictive Indicators (KPIs) Review

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Measure What Matters to Customers: Using Key Predictive Indicators (KPIs) Feature

Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you.

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