Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies

Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies Review

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"Jump the Curve" will show how exponential trends in eight areas - computers, data storage, bandwidth, software development, gene sequencing, robotics, nanotechnology, and the advance of knowledge itself - are transforming the global economy and altering our future. The book then proceeds in a easy-to-understand (non-technical) style to describe the eight essential elements that business executives and their organisations can - and must - incorporate into their planning in order to deal with today's explosive and emerging economy including: leveraging today's technology to meet tomorrow's needs; developing counter-intuitive thought skills; tapping into the power of diversity; and, "Learning to unlearn."While scores of books from "The World is Flat" to "The Tipping Point" have done excellent jobs of explaining the effect of accelerating technologies, "Jump the Curve" defines the nature of technological change itself and shows readers how they, and their organisations can benefit from the knowledge.

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The Intelligent Company: Five Steps to Success with Evidence-Based Management

The Intelligent Company: Five Steps to Success with Evidence-Based Management Review

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The Intelligent Company: Five Steps to Success with Evidence-Based Management Feature

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.

As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.

This latest book by best-selling management expert Bernard Marr, will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.

Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.

The five steps to more intelligent decision making are:

• Step 1: More intelligent strategies – by identifying strategic priorities and agreeing your real information needs
• Step 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information liked back to your strategic information needs
• Step 3: More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights
• Step 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way
• Step 5: More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions

"Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times."
—Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence

"Book after book Bernard Marr is redefining the fundamentals of good business management. 'The Intelligent Company' is a must read in these changing times and a reference you will want on your desk every day!"
—Gabriel Bellenger, Accenture Strategy

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Review

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REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy

"Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone

"Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext

"A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC

"The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization

“"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory

What is a Wikibrand?

It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:

• ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
• CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
• BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
• MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing

Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.

You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.

This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com

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The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets Review

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Steve Sashihara's latest book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. The Optimization Edge quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.

Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization to make time-sensitive, complex decisions that drive up market share and profitability.

"For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."

The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way. 

The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.

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