Behavioral Sport Psychology: Evidence-Based Approaches to Performance Enhancement

Behavioral Sport Psychology: Evidence-Based Approaches to Performance Enhancement Review

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Behavioral Sport Psychology: Evidence-Based Approaches to Performance Enhancement Feature

Sport psychology is a topic of growing interest. Many professionals read journals such as The International Journal of Sports, Journal of Sport Behavior, Journal of Applied Sport Psychology, Research Quarterly for Exercise and Sport, and The Sport Psychologist. In August 2008, Monitor on Psychology, the monthly publication of the American Psychological Association (APA), featured a special issue on sport psychology. Indeed, Division 47 of APA is devoted to "the scientific, educational, and clinical foundations of exercise and sport psychology." The North American Society for the Psychology of Sport and Physical Activity (NASPSPA) and the Association for the Advancement of Applied Sport Psychology (AAASP) convene conferences each year to present scientific findings and new developments in a rapidly expanding field. The AAASP and other organizations also qualify professionals as certified sport and exercise psychology consultants. Finally, a visit to any bookstore will reveal the lay public’s fascination with sports, as revealed in numerous self-help books and guides to perfecting athletic performance. Behavioral psychologists have studied sport psychology for more than three decades (Martin, Thompson, & Regehr, 2004). Applied behavior analysis (ABA), in particular, has been an instrumental approach to behavioral coaching in many sports, including baseball (Osborne, Rudrud, & Zezoney, 1990), basketball (Pates, Cummings, & Maynard, 2002), figure skating (Ming & Martin, 1996), football (Ward & Carnes, 2002), golf (Pates, Oliver, & Maynard, 2001), ice hockey (Rogerson & Hrycaiko, 2002), soccer (Brobst & Ward, 2002), swimming (Hume & Crossman, 1992), and tennis (Allison & Ayllon, 1980). ABA stresses the application of learning theory principles, objective measurement of athletic skills, controlled outcome evaluation, and socially significant behavior-change. Cognitive behavior therapy, or CBT, also has been a dominant approach to psychological intervention in sports (Meyers, Whelan, & Murphy, 1996; Weinberg & Comar, 1994). CBT addresses athletic performance through cognitive-change methods combined with behavioral practice and environmental modifications. The purpose of the book described in this proposal is to compile the most recent experimental and applied research in behavioral sport psychology. Several journal articles have reviewed critical dimensions of behavioral sport psychology (Martin et al., 2004; Martin, Vause, & Schwartzman, 2005) but no book has covered the topic with an emphasis on ABA and CBT methodology and practice. Accordingly, Behavioral Sport Psychology: Evidence-Based Approaches to Performance Enhancement is a first of its kind volume.

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The Intelligent Company: Five Steps to Success with Evidence-Based Management

The Intelligent Company: Five Steps to Success with Evidence-Based Management Review

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The Intelligent Company: Five Steps to Success with Evidence-Based Management Feature

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.

As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.

This latest book by best-selling management expert Bernard Marr, will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.

Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.

The five steps to more intelligent decision making are:

• Step 1: More intelligent strategies – by identifying strategic priorities and agreeing your real information needs
• Step 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information liked back to your strategic information needs
• Step 3: More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights
• Step 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way
• Step 5: More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions

"Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times."
—Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence

"Book after book Bernard Marr is redefining the fundamentals of good business management. 'The Intelligent Company' is a must read in these changing times and a reference you will want on your desk every day!"
—Gabriel Bellenger, Accenture Strategy

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Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles Review

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Persuasive Advertising: Evidence-based Principles Feature

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.

Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.

Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .

Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads - or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,

By using these principles, advertisers can improve their creativity and effectiveness.

This book is supported by the AdPrin.com site: http://advertisingprinciples.com/

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