High Visibility: Transforming Your Personal and Professional Brand

High Visibility: Transforming Your Personal and Professional Brand Review

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The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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Advancing Executive Coaching: Setting the Course for Successful Leadership Coaching (J-B SIOP Professional Practice Series)

Advancing Executive Coaching: Setting the Course for Successful Leadership Coaching (J-B SIOP Professional Practice Series) Review

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Advancing Executive Coaching: Setting the Course for Successful Leadership Coaching (J-B SIOP Professional Practice Series) Feature

Praise for Advancing Executive Coaching

"Rich in content, this book is an impressive and varied review of the field of coaching from a notable assembly of authors. It is thought provoking yet practical, and represents an important contribution to a fast-moving field. A must read for anyone interested in executive coaching and all organizations that want to implement coaching "
—Marshall Goldsmith, executive coach and author of the New York Times best-sellers, MOJO and What Got You Here Won't Get You There

"This excellent book on executive coaching takes the reader on an exciting journey of discovery and explores the link between practice and research. A great resource for HR professionals and coaches."
—Professor Stephen Palmer, Ph.D., director of the Coaching Psychology Unit, City University, London, United Kingdom

"If you are looking for a solid evidence-based book on leadership and executive coaching – look no further. From tools and techniques, to theoretical frameworks and practice advice on how to implement and measure leadership coaching – it's all here. A must-have for the novice and experienced executive coach alike. Enjoy!"
—Anthony M. Grant, Ph.D., director, Coaching Psychology Unit, University of Sydney

"The book offers both tested strategies and techniques and an exploration of emerging issues and new directions."
—Cindy McCauley, Ph.D., senior fellow at the Center for Creative Leadership

"The editors have compiled an 'all-star' roster of authors who tackle issues from implementing and evaluating coaching programs to maximizing the effectiveness of individual coaching relationships. This book will be a must have for anyone interested in world-class executive coaching."
—Kurt Kraiger, Ph.D., 2010 SIOP President, Professor and Director of the Industrial and Organizational Psychology Program at Colorado State University

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Implementing Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory Services)

Implementing Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory Services) Review

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Implementing Value Pricing: A Radical Business Model for Professional Firms (Wiley Professional Advisory Services) Feature

Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms

"Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is a must-have and a terrific book."
—Reed K. Holden, founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com

"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer—he's a mover and a shaker on a mission. This is the End of Time! Brilliant."
—Paul Dunn, Chairman, B1G1 www.b1g1.com

"Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me—and to my customers—have been immediate, significant, and ongoing."
—Brent Uren, Principal, Valuation & Business Modeling, Ernst & Young www.ey.com

"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin."
—Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination www.revenueanalytics.com

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Stumbling On Wins: Two Economists Expose the Pitfalls on the Road to Victory in Professional Sports

Stumbling On Wins: Two Economists Expose the Pitfalls on the Road to Victory in Professional Sports Review

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Stumbling On Wins: Two Economists Expose the Pitfalls on the Road to Victory in Professional Sports Feature

“This book takes the hallowed traditions of sports decision-making and pokes them with a sharp stick.”

–Henry Abbott, founder of TrueHoop, housed at ESPN.com

 

“Moneyball should have been called ‘MoneyBaseball.’ Stumbling On Wins covers everything else. Every general manager needs to buy this book to save his owner money. Every fan needs to buy this book to know when it makes sense to yell at the general manager.”

—Darren Rovell, CNBC Sports Business Reporter

 

“This is an important book. Berri and Schmidt have been leaders of the revolution in the analysis of team performance in sports and, in this book, they explain why coaches, players, and fans cannot afford to ignore the stats if they want to win. Moneyball gave us an inkling of what is to come, but this is the real deal.”

–Stefan Szymanski, author of Soccernomics and Playbooks and Checkbooks

 

“Stumbling On Wins lays it all out—a roadmap of behavioral economics, that runs straight through your favorite sports arena. Brilliant stuff, beautifully written, and sure to captivate any student of economics or sports.”

—Justin Wolfers, Associate Professor of Business and Public Policy, The Wharton School, University of Pennsylvania; writer for Freakonomics.blogs.nytimes.com

 

“Berri and Schmidt are true pioneers of modern sports economics, proving time and again that sports are the perfect laboratory for social science research. Stumbling On Wins reveals that sports are more than entertainment; they tell us something important about ourselves.”

–J.C. Bradbury, author of The Baseball Economist

 

“This book isn’t just about sports statistics. In Stumbling On Wins, Berri and Schmidt have a compelling story to tell about how people make decisions in sports, and the stats narrate the story. This is a fresh and revealing look at how decision-makers frequently miss the mark and how they can do better.”

—Brian Burke, AdvancedNFLStats.com

 

Don’t they want to win? Every sports fan asks that question. And no wonder! Teams have an immense amount of detailed, quantifiable information to draw upon. They have powerful incentives for making good decisions. Everyone sees the results of their choices, and the consequences for failure are severe. And yet, they keep making the same mistakes over and over again...mistakes you’d think they’d learn how to avoid!

 

Now, two leading sports economists reveal those mistakes in basketball, baseball, football, and hockey–and explain why sports decision-makers never seem to learn their lessons. You’ll learn which statistics are linked to wins and which aren’t…and which statistics can predict the future and which can’t (information that just might help you dominate your next fantasy league!).

 

The next quantum leap beyond Moneyball, this book offers powerful new insights into all human decision-making. Because if multimillion dollar sports teams are getting it wrong this badly, how do you know you’re not?

 

•   Do better coaches really win more? Phil Jackson versus everyone else

•   The “hot hand ” and other figments of the imagination Enduring myths of on-court and on-field performance

•   How old is too old? Are teams playing too many athletes who are past their prime?

•   Are black quarterbacks underpaid? The curious cases of Donovan McNabb and Brett Favre

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