Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing)

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing) Review

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Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing) Feature

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

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Convierta La Victoria En Un Hábito (Spanish Edition)

Convierta La Victoria En Un Hábito (Spanish Edition) Review

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Convierta La Victoria En Un Hábito (Spanish Edition) Feature

A master of the complex sale and a bestselling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning A Habit defines the gap between what companies know to do and how they consistently perform.

Page clearly identifies five “Ts” of transformation: Talent, Technique, Teamwork, Technology and Trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry. Stories of successes-and failures-from members of prominent companies help you apply the five “Ts” to your company's culture, and point the way to more effective plans for motivating employees, building and coaching winning teams, and improving hiring processes.

Then, with the use of Page's assessment scorecard, you can compare your company with some of the strategies and practices of the best sales forces in the world. Designed to gauge your organization's effectiveness and further develop breakthrough sales growth, this scorecard highlights your strengths and weaknesses, helping you bridge the gap between where you are and where you need to be.

You'll also learn about:

• The “Deadly Dozen” (pains sales managers feel today) and how they can kill business
• A ten-point process for identifying and hiring nothing less than “A” players
• The 8 “ates” of managing strategic accounts and how they will maximize revenue and elevate relationships
• How to identify and correct the six most common areas of poor individual sales performance

With Make Winning A Habit, you'll discover the obstacles between you and the consistent sales performance you can achieve-and find the tools to not only make success a habit, but one that will keep growing with your business.

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The 5 FACTORS of GREEN WEALTH: Save Earth & People For Sustainable Wealth, Health & Happiness: Or The How-To Guide for Entrepreneurs, City-Dwellers, ... (Money), Food, Fuel & Fun to Change Worlds!

The 5 FACTORS of GREEN WEALTH: Save Earth & People For Sustainable Wealth, Health & Happiness: Or The How-To Guide for Entrepreneurs, City-Dwellers, ... (Money), Food, Fuel & Fun to Change Worlds! Review

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The 5 FACTORS of GREEN WEALTH: Save Earth & People For Sustainable Wealth, Health & Happiness: Or The How-To Guide for Entrepreneurs, City-Dwellers, ... (Money), Food, Fuel & Fun to Change Worlds! Feature

The 5 Factors of Green Wealth are FRIENDS, FUND$, FOOD, FUEL & FUN. An optional Membership is available for $5 per month that always belongs to the Member who can cancel at any time and get a FULL REFUND of ALL fees paid no matter how long the membership (minus $5). People anywhere can find or start a network of FRIENDS based on a Factor of interest, passion or need. LEAD-ERs are developed for each network. Projects or Enterprises are petitioned among Members. Petitioned projects & enterprises are voted on (75% super majority required to win). Winning projects and enterprises are FUNDED from the networks and from co-ventures and Micro-Loans. Membership is not necessary to learn from the book which is well-researched and has many innovative ideas, practices and applications for individuals, groups, communities and whole countries! The 5 Factors of Green Wealth are blueprints for personal and social change according to people's desires and levels of commitment.

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Having Fun With Words of Wit and Wisdom: In 3,401 Quotations from Writers Across the Ages From the Prophets in the Bible to Barack Obama Words You're ... It's the One Between Harvard and M.I.T)

Having Fun With Words of Wit and Wisdom: In 3,401 Quotations from Writers Across the Ages From the Prophets in the Bible to Barack Obama Words You're ... It's the One Between Harvard and M.I.T) Review

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Having Fun With Words of Wit and Wisdom: In 3,401 Quotations from Writers Across the Ages From the Prophets in the Bible to Barack Obama Words You're ... It's the One Between Harvard and M.I.T) Feature

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Baseball History Research 101

Baseball History Research 101 Review

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Baseball History Research 101 Feature

In Baseball History Research 101, Brian McKenna has brought together in one quick and easy synopsis a complete guide for the beginning researcher.Individual chapters highlight the necessary topics:* Selecting Your Field of Study* Available Resources* Web Sites* Digital Archives* Searching Resources, Sites and Archives* Making Contacts* Organizing Your Data* Writing and Getting PublishedYou will discover not only where to search but how and why. Then, you'll be given hints in making notes, maintaining your data and organizing it.The program utilizes the most inexpensive methods possible. Most resources are free or can be examinedrather cheaply. Appendixes are also provided which offer a bibliographical listing of baseball works and pre-prepared forms which you'll find useful duringyour endeavors.

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Charlie Finley: The Outrageous Story of Baseball's Super Showman

Charlie Finley: The Outrageous Story of Baseball's Super Showman Review

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Charlie Finley: The Outrageous Story of Baseball's Super Showman Feature

Before the "Bronx Zoo" of George Steinbrenner and Billy Martin, there were the Oakland Athletics of the early 1970s, one of the most successful, most colorful--and most chaotic--baseball teams of all time. They were all of those things because of Charlie Finley. Not only the A's owner, he was also the general manager, personally assembling his team, deciding his players' salaries, and making player moves during the season--a level of involvement no other owner, not even Steinbrenner, engaged in.

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The Question of Morale: Searching for Happiness in University Life

The Question of Morale: Searching for Happiness in University Life Review

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The Question of Morale: Searching for Happiness in University Life Feature

There is a comforting tale that heads of higher education institutions (HEIs) like to tell each other. "Go around your university or college," they say, "and ask the first ten people who you meet how their morale is. The response will always be 'rock-bottom.' Then ask them what they are working on. The responses will be full of life, of optimism and of enthusiasm for the task in hand." The moral of the story is that the two sets of responses don't compute; that the first is somehow unthinking and ideological, and the second unguarded and sincere.

The thesis of this book is that the contradictory answers may well compute more effectively than is acknowledged: that the culture of higher education and the mesh of psychological contracts, or "deals," that make it up make much of the current discourse about happiness and unhappiness in contemporary life look simplistic and banal.

In particular, the much-vaunted "science of happiness" may not have much to say to us. There is also a potential link between the Manichean discourse about morale and our wider culture's approach to happiness. Both normally deal in extremes, and much more rarely in graduations.

Why is so much discourse about contemporary higher education structured around (real and imagined) unhappiness? How does this connect with the realities of life within (and just outside) the institutions? Does it matter, and, if so, what should we be doing about it? Based on historical, sociological and philosophical analysis, this book offers some answers to these questions.

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