Statistics for Management and Economics (with Online Content Printed Access Card)

Statistics for Management and Economics (with Online Content Printed Access Card) Review

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Statistics for Management and Economics (with Online Content Printed Access Card) Feature

This worldwide best-selling business statistics book teaches readers how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Readers learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. Keller's approach enhances user comprehension as well as practical skills.

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Baseball's Longest Games: A Comprehensive Worldwide Record Book

Baseball's Longest Games: A Comprehensive Worldwide Record Book Review

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Baseball's Longest Games: A Comprehensive Worldwide Record Book Feature

Baseball is the only major team sport that doesn't feature a clock, and there's a familiar saying among fans that as long as outs remain, the game can, theoretically, go on forever. Every now and again, it nearly does, as author Phil Lowry demonstrates. The product of more than four decades of research, this book catalogs baseball games from around the world and throughout history that lasted 20 or more innings, stretched five or more hours, or ended after 1:00 am. Lowry also examines probability models to predict how often games of unusual length will occur.

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Theology: How a Boy Wonder Led the Red Sox to the Promised Land

Theology: How a Boy Wonder Led the Red Sox to the Promised Land Review

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Theology pieces together clues to one of baseball’s great unsolved mysteries: Boston Red Sox General Manager Theo Epstein.

In 2005, at the age of 32, and just a year after leading the Red Sox to their first World Series title in 86 years, Epstein walked away from the position he had coveted his entire life. The decision stunned Red Sox Nation and surprised fans, players, coaches, and other GMs across the country. Author John Frascella reveals the conflict behind Epstein’s sudden resignation as well as the circumstances leading to his return in 2006. He also explores Epstein’s rapid rise to the top, his managerial skills (which some question despite his obvious success), and his cutting-edge methods for evaluating players and running a professional baseball franchise. Theology gives Red Sox fans a unique perspective from which to relive their recent and current World Series victories while offering all baseball lovers an insightful account into one of the game’s most fascinating figures.

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Review

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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Feature

The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. 

• Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
• Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
• Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
• Provides best practices for performing data mining using simple tools such as Excel

Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

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Judgment in Managerial Decision Making

Judgment in Managerial Decision Making Review

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Judgment in Managerial Decision Making Feature

Behavioral decision research has developed considerably over the past 25 years, and now provides important insights into managerial behavior. Bazerman & Moore’s Judgment in Managerial Decision Making, 7^th edition embeds behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts.

This book includes information that is useful for anyone seeking further information on improving his or her judgment and decision making. Throughout, you’ll find numerous hands-on decision exercises and examples from the author's extensive executive training experience that will help you improve the quality of your managerial judgment.

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Analyzing Public Policy: Concepts, Tools, and Techniques Second Edition

Analyzing Public Policy: Concepts, Tools, and Techniques Second Edition Review

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Analyzing Public Policy: Concepts, Tools, and Techniques Second Edition Feature

Solving complex policy issues requires an analyst to balance constituents needs with the political and economic realities of governance. In Guptas foundational text, each conceptwhether its research design, forecasting, or cost-benefit analysisis illustrated with recent cases such as the 2008 banking crisis and a GAO report on poverty, allowing students to master a skill and understand its real world application. Expanded coverage of the issues of measurement that arise in economic analyses helps to emphasize the subjective considerations within the decision-making process. New chapters include coverage of the social goals of public policy and how to reconcile divergent views of analysts and policymakers. Students benefit from tables, figures, key terms, and exercises, and instructors resources include these graphics in electronic format and a solutions manual.

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The Readers' Advisory Guide to Nonfiction

The Readers' Advisory Guide to Nonfiction Review

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The Readers' Advisory Guide to Nonfiction Feature

Navigating what at she calls the extravagantly rich world of nonfiction, renowned readers advisor (RA) Wyatt builds readers advisory bridges from fiction to compelling and increasingly popular nonfiction to encompass the library s entire collection. She focuses on eight popular categories: history, true crime, true adventure, science, memoir, food/cooking, travel, and sports. Within each, she explains the scope, popularity, style, major authors and works, and the subject s position in readers advisory interviews.



Wyatt addresses who is reading nonfiction and why, while providing RAs with the tools and language to incorporate nonfiction into discussions that point readers to what to read next. In easy-to-follow steps, Wyatt



* Explains the hows and whys of offering fiction and nonfiction suggestions together
* Illustrates ways to get up to speed fast in nonfiction
* Shows how to lead readers to a variety of books using her read-around and reading map strategies
* Provides tools to build nonfiction subject guides for the collection



This hands-on guide includes nonfiction bibliography, key authors, benchmark books with annotations, and core collections. It is destined to become the nonfiction bible for readers advisory and collection development, helping librarians, library workers, and patrons select great reading from the entire library collection!

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