Behavioural Finance

Behavioural Finance Review

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Behavioural Finance Feature

The study of Behavioural finance is relatively new and examines how individuals’ attitudes and behaviour affect their financial decisions and financial markets. 

‘Behavioural Finance’ builds on existing knowledge and skills that students have already gained on an introductory finance or corporate finance course.  The primary focus of the book is on how behavioural approaches extend what students already know.  At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy.  This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level.  The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers’ decisions.  Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.

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Behavioural Investing: A Practitioners Guide to Applying Behavioural Finance (The Wiley Finance Series)

Behavioural Investing: A Practitioners Guide to Applying Behavioural Finance (The Wiley Finance Series) Review

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Behavioural Investing: A Practitioners Guide to Applying Behavioural Finance (The Wiley Finance Series) Feature

Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision-making errors.

Behavioural Investing: A Practitioner’s Guide to Applying Behavioural Finance explores the biases we face, the way in which they show up in the investment process, and urges readers to adopt an empirically based sceptical approach to investing. This book is unique in combining insights from the field of applied psychology with a through understanding of the investment problem. The content is practitioner focused throughout and will be essential reading for any investment professional looking to improve their investing behaviour to maximise returns. Key features include: 

• The only book to cover the applications of behavioural finance
• An executive summary for every chapter with key points highlighted at the chapter start
• Information on the key behavioural biases of professional investors, including The seven sins of fund management, Investment myth busting, and The Tao of investing
• Practical examples showing how using a psychologically inspired model can improve on standard, common practice valuation tools
• Written by an internationally renowned expert in the field of behavioural finance

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