The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace Review

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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

• Manchester United's transformation from a plucky home team to a billion-dollar international franchise
• Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
• Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
• Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

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Leopold's Shack and Ricketts's Lab: The Emergence of Environmentalism

Leopold's Shack and Ricketts's Lab: The Emergence of Environmentalism Review

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Leopold's Shack and Ricketts's Lab: The Emergence of Environmentalism Feature

Aldo Leopold and Ed Ricketts are giants in the history of environmental awareness. They were born ten years and only about 200 miles apart and died within weeks of each other in 1948. Yet they never met and they didn't read each other's work. This illuminating book reveals the full extent of their profound and parallel influence both on science and our perception of natural world today. In a lively comparison, Michael J. Lannoo shows how deeply these two ecological luminaries influenced the emergence both of environmentalism and conservation biology. In particular, he looks closely at how they each derived their ideas about the possible future of humanity based on their understanding of natural communities. Leopold and Ricketts both believed that humans cannot place themselves above earth's ecosystems and continue to survive. In light of climate change, invasive species, and collapsing ecosystems, their most important shared idea emerges as a powerful key to the future.

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Invest Like a Fox... Not Like a Hedgehog: How You Can Earn Higher Returns With Less Risk

Invest Like a Fox... Not Like a Hedgehog: How You Can Earn Higher Returns With Less Risk Review

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Invest Like a Fox... Not Like a Hedgehog: How You Can Earn Higher Returns With Less Risk Feature

Proven techniques for leading-instead of following-fast-changing markets

Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick and thin. Dynamic, adaptable foxes, on the other hand, are alert for changes, learn from experience, embrace new ideas, and make the most of new trends and technologies. The key lies in being flexible and realizing that markets are dynamic. Invest Like a Fox . . . Not Like a Hedgehog shows investors how being a hedgehog can reduce returns while increasing the risk of a portfolio, and how acquiring the cunning and adaptability of the fox will improve returns while reducing risk. It reveals the shortcomings of popular but hedgehog-like investment strategies and shows how a fox-like investor adjusts to new market realities. Readers learn how to use the renowned Bayesian Theory of Probability and other guideposts from outside the world of finance to adjust their strategies and react to new information.

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Business Intelligence

Business Intelligence Review

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Business Intelligence Feature

Business professionals who want to advance their careers need to have a strong understanding of how to utilize business intelligence. This new book provides a comprehensive introduction to the basic business and technical concepts they’ll need to know. It integrates case studies that demonstrate how to apply the material. Business professionals will also find suggested further readings that will develop their knowledge and help them succeed.

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ASTD Handbook for Measuring and Evaluating Training

ASTD Handbook for Measuring and Evaluating Training Review

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ASTD Handbook for Measuring and Evaluating Training Feature

A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Learning includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and reporting, how to use data, and several case studies.

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Cultural Computing: Second IFIP TC 14 Entertainment Computing Symposium, ECS 2010, Held as Part of WCC 2010, Brisbane, Australia, September 20-23, ... in Information and Communication Technology)

Cultural Computing: Second IFIP TC 14 Entertainment Computing Symposium, ECS 2010, Held as Part of WCC 2010, Brisbane, Australia, September 20-23, ... in Information and Communication Technology) Review

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Cultural Computing: Second IFIP TC 14 Entertainment Computing Symposium, ECS 2010, Held as Part of WCC 2010, Brisbane, Australia, September 20-23, ... in Information and Communication Technology) Feature

This book constitutes the refereed proceedings of the Second IFIP TC 14 Entertainment Computing Symposium, ECS 2010, held as part of the 21st World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 23 revised full papers presented together with one invited paper were carefully reviewed and selected from numerous submissions. The papers address substantial cultural issues such as sensitivity, memory, spirituality, storytelling, racial characteristics etc. that have not been treated in computer science and engineering so far. The topics range from preservation of cultural heritage and traditional technologies using computers, treating models and types in cultural contents to cultural education using computers.

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Baseball in the Classroom: Essays on Teaching the National Pastime

Baseball in the Classroom: Essays on Teaching the National Pastime Review

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Baseball in the Classroom: Essays on Teaching the National Pastime Feature

As scholarly interest in baseball has increased in recent years, so too has the use of baseball both as subject and as teaching method in college courses. In addition to lecturing on baseball history, professors are more frequently using baseball as a pedagogical tool to teach other disciplines. Baseball’s interdisciplinary appeal is evident in the myriad ways that diverse college faculty have made use of it in the classroom. In this collection of essays, professors from different disciplines explain how they have used baseball in higher education. Organized by academic field, essays offer insight into how baseball can help teach key issues in archival research, business, cultural studies, education, experiential learning, film, American history, labor relations, law, literature, Native American studies, philosophy, public speaking, race studies and social history.

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Negotiation: Processes for Problem-Solving (Casebook Series)

Negotiation: Processes for Problem-Solving (Casebook Series) Review

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Negotiation: Processes for Problem-Solving (Casebook Series) Feature

This comprehensive new negotiation book allows instructors teaching separate courses, short electives, linked ADR surveys, and CLE training courses or clinics to experience the distinctive approach of the celebrated author team of Menkel-Meadow, Schneider, and Love. Building on the material in their 2005 ADR survey casebook, NEGOTIATION: Processes for Problem Solving enlarges and enriches the topic coverage.<p class=copymedium> The new book follows the survey's successful basic structure: <li class=copymedium>theoretical frameworks and complete legal and policy analyses <li class=copymedium>thorough treatment of negotiation skills, ethics, and problem-solving techniques <li class=copymedium>carefully selected cases supported by key readings in various formats, from critical articles and empirical studies to statutes and regulations</ul><p class=copymedium> The authors present a vivid picture of the experience of negotiation: <li class=copymedium>comprehensive, current coverage of the theory, skills, ethical issues, and legal and policy analyses relevant to all key areas of negotiation practice, using a rich range of up-to-date cases and a wide variety of secondary materials <li class=copymedium>a distinguished author team, all leaders in dispute resolution, draw on their recognized expertise in scholarship, teaching, practice, policy making, and standards drafting to convey the realities of the field <li class=copymedium>strong, practical problem-solving approach shows creative techniques including both analytical and behavioral approaches, with notable coverage of the varying impact of gender, race, and cultural contexts on the negotiation process <li class=copymedium>close attention accorded to the many different models of negotiation, while focusing on problem-solving for mutual gain</ul> Instructors will appreciate the helpful materials in the Teacher¿s Manual: <li class=copymedium>suggested syllabi <li class=copymedium>teaching notes and discussion pointers <li class=copymedium>an exceptionally large, varied, and comprehensive collection of negotiation role plays and simulations <li class=copymedium>lists of supplemental materials, such as videos and transcripts <li class=copymedium>examination and paper suggestions for each chapter</ul>

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Modern Sports Law: A Textbook

Modern Sports Law: A Textbook Review

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Modern Sports Law: A Textbook Feature

This up-to-date book provides an account of how the law influences the operation, administration, and playing of modern sports. Although the book focuses on legal doctrine, it has been written bearing in mind sports' historical, cultural, social, and economic context, including the drama and color of sports' major events and leading personalities. And although it is inevitably very much concerned with elite professional sports, it is not dominated by them, seeking to cover the widest possible range of sports, from professional to amateur. Initially, the book addresses practical issues, such as the structures of national and international sports, and examines the evolution of the body of law known as 'sports law.' Thereafter, three main themes are identified: regulatory, participatory, and financial aspects of modern sports. The regulatory theme is dealt with in chapters considering the manner in which decisions of sports governing bodies may be challenged in the ordinary courts and the development of alternative dispute resolution mechanisms in sports. The participatory theme includes the legal regulation of doping and violence in sports, as well as the broader topic of tortious liability for sporting injuries. The financial theme, reflecting the enhanced commercialization of sports at all levels, is developed in chapters concerning issues in applied contract and employment law for players, and legal matters surrounding the organization of major sports events. The conclusion summarizes modern sports' experience of EU law, pointing the way to the future direction of sports law. While the book is aimed primarily at students and is designed to cover fundamental and topical areas of sports law, it should also prove of wider interest to practitioners, sports administrators, and governing bodies. Though focused primarily on UK law, it will also appeal to readers in the US, Canada, Australia, and New Zealand.

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Scoring from Second: Writers on Baseball

Scoring from Second: Writers on Baseball Review

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Scoring from Second: Writers on Baseball Feature

Why do accomplished writers (and grown-ups) like Ron Carlson, Rick Bass, and Michael Chabon (to name but a few of those represented here) still obsess over their baseball days? What is it about this green game of suspense that not only moves us but can also move us to flights of lyrical writing? In Scoring from Second: Writers on Baseball some of the literary lights of our day answer these questions with essays, reminiscences, and meditations on the sport that is America’s game but also a deeply personal experience for player, observer, and fan alike.

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